Mike
Herard
Executive VP of A&R at Shady Records. Founder of The BeatHustle. Built a 200+ producer network servicing artists including Drake, SZA, Rihanna, and Logic.
Select Projects
Stronger
signals
Unlocking value across the entire musical stack. Built by artists, operators, and investors. Pairing institutional discipline with decades of music-industry execution.
We see distressed assets, motivated sellers, and undervalued catalogs before they are even available. Equipped with the ability to activate and service IP, not just hold it.
Unhidden's strategy results in unparalleled control to the outcome of a record. Focused on the culture beyond the streams.
Executive VP of A&R at Shady Records. Founder of The BeatHustle. Built a 200+ producer network servicing artists including Drake, SZA, Rihanna, and Logic.
Major-label producer. Mixing engineer. Builds music IP across records, television, film, and brand campaigns, with credits spanning Demi Lovato, Mac Miller, Mark Ronson, Euphoria, and Boomerang.
Former private equity investor. Major-label singer-songwriter. Topline sync credits across television, cinema, and brand campaigns.
